4/11/2023 0 Comments Billboard definition![]() ![]() ![]() Don’t get caught with your pants down. ![]() helps to delete your content and control the content you don’t want associated with you on social media.This includes your visa, boarding pass, vaccine information, driving licence. Don’t post content that contains personal information.Check if your data (including your social media sites) has been breached on.What are you saying on social media and does it bring you or your company into disrepute? If we assume that digital content is dangerous, we need to understand our place in relation to it and how to mitigate the danger. It’s best to assume that every pic ever taken of you will go onto the digital billboard. Regarding privacy, there is almost none of it on social media, and the more senior you are in a company, the less privacy you can expect. ![]() However, on social media, what you posted when you were 17 can be taken into account by recruiters when you’re applying for your dream job at 30. We know that people change, their views change, and they mature. How employable would you be if you were recruited solely on the merits of your digital footprint? When something is posted on social media, it’s there (and can be accessed), pretty much forever. This means that they are legally responsible for what they post, and that includes sexual harassment, gender violence, cyber bullying, defamation and so on. In South Africa, children as young as 14 have criminal capacity when it comes to social media. And whether you’re the initiator or a participant, the law doesn’t necessarily make a distinction. In extreme cases, hefty fines were imposed, jailtime served, jobs were lost, contracts denied, endorsements withdrawn, reputations shot. She cites many examples of posts – images, videos, memes, tweets, quotes – that people either initiated or forwarded (sometimes innocently), for whatever reason, that landed them in serious legal and reputational hot water. If you would not place the content in your feed on a physical billboard with your face, name and your company’s logo attached to it, then delete it or disassociate yourself from it. The Billboard Test is really simple, says Emma. Also, if you don’t like what people are posting or feel uncomfortable to speak up, leave. Once content is created and sent, anyone can do anything they like with it. And let’s not forget there is no real privacy on social media. This is the digital equivalent of guilty by association. If we don’t speak up or withdraw ourselves from groups when we are uncomfortable about what we’re seeing in our feed, we are participants in the content that has been posted there. What’s important to know is that we can become complicit in perpetuating nefarious content, sometimes unknowingly, says Emma. We belong to groups on Facebook and WhatsApp. Once we internalise that fact, we become circumspect about what we post and consume on social media and importantly, who and what we follow. So, it pays to know the power of social media and the impact it can have on your life, your relationships, your business and your job.ĭigital content is dangerous, says Emma. If you think about it, that’s basically the whole internet. Google’s definition of social media is “websites and applications that enable users to create and share content or to participate in social networking”. So suggests leading South African legal expert on social media law and author, Emma Sadleir, at Glacier’s recent webinar titled, Protecting your practice in a digital world. Hate speech, harassment, prejudice or discrimination of any kind, fake news, religious extremism, nudity, overt sexual content or pornography, violence… If you’re unsure about the integrity of the social media content you are initiating, posting, liking, sharing, or forwarding, then do the Billboard Test. ![]()
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